Learning about the wedding industry opened our eyes to the importance of strategic marketing, lead times, and the overall customer experience.

Vayda Jane Bridal offers a wide variety of gowns, bridesmaid dresses, and bridal accessories and is known for its welcoming, stress-free atmosphere. The morning was spent with TWO Effingham CEO alumni, Shelby Hinterscher and Kaylynn Moeller, who walked us through the shopping experience from the eyes of a future bride.