Effingham County CEO – Brand Update Coming!

The CEO logo has gone through an update and redesign. We would like to share a little behind-the-scenes information with you, our community, as we make the transition to the new look.

𝐇𝐈𝐒𝐓𝐎𝐑𝐘
Effingham CEO was the first class of a program that now spans over 10+ states and has over 4,700 graduates across 70+ different communities. While each community has its own unique makeup, our framework and mission are the same; to fuel our students with the entrepreneurial spirit.

Midland Institute for Entrepreneurship (MIE) helps recruit and launch new CEO programs. Since the first CEO program launched 16 years ago, MIE knew that eventually, program growth would require a brand update and style guide. The new logos, designs, and guidelines have been filtered to our CEO communities from MIE to not only update/modernize our CEO look, but most importantly, to create brand consistency across the different programs.

𝐖𝐇𝐀𝐓 𝐓𝐎 𝐄𝐗𝐏𝐄𝐂𝐓
The new logo features lowercase letters for ceo, a new color palette, and new orientation with our community’s name.

Updates will occur over the next year. Social media and print design will be implemented first with website updates to follow.

𝐒𝐓𝐔𝐃𝐄𝐍𝐓 𝐈𝐌𝐏𝐀𝐂𝐓
We will be using our brand update as a learning opportunity and tool for our students. They will get to see firsthand the importance of brand guidelines, rules, and how those get executed across an organization.

We’d like to thank you all for the continued support and growth of Effingham County CEO!